What
Is PageRank: 
PageRank relies on the uniquely democratic nature of the
web by using its vast link structure as an indicator of
an individual page's value. In essence, Google interprets
a link from page A to page B as a vote, by page A, for page
B. But, Google looks at more than the sheer volume of votes,
or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves
"important" weigh more heavily and help to make
other pages "important."
Important, high-quality
sites receive a higher PageRank, which Google remembers
each time it conducts a search. Of course, important pages
mean nothing to you if they don't match your query. So,
Google combines PageRank with sophisticated text-matching
techniques to find pages that are both important and relevant
to your search. Google goes far beyond the number of times
a term appears on a page and examines all aspects of the
page's content (and the content of the pages linking to
it) to determine if it's a good match for your query.
The
Google Pagerank Algorithm and How It Works
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